Wednesday, September 30, 2015

How to Be a Truly Great Copywriter

By Todd Falcone

copywriting

If you’re involved in marketing for any business, acquiring some copywriting skills should be at the very top of your learning list.

Assembling the right words in the right manner is a big part of marketing.

Regardless of whether your job or duty is to be a copywriter, understanding it is still crucial if you’re a marketer.

As a copywriter, you’d likely be writing copy for an advertisement, brochure or some other marketing piece designed to sell or influence behavior.

If you’re direct response copywriter, your primary objective is to write copy that yields a specific response or action.

If you’re person who simply …read more

Source:: Todd Falcone

      



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